How to Feedback to Your Designer / Agency
Absolutely, receiving feedback on your designs is a crucial part of the creative process. Here are some friendly tips to ensure that your feedback is constructive and effective:
Embrace Feedback with Kindness
Receiving feedback can sometimes feel like navigating a maze, but it's essential for refining your vision. Think of it as a collaborative journey where each step brings us closer to the perfect outcome. When you see the initial designs, take a moment to appreciate the effort and creativity poured into them. Then, as you share your thoughts, do so with kindness and encouragement.
Instead of focusing solely on what needs to change, also try highlighting what you like about the design. By nurturing a positive atmosphere, we foster creativity and build a stronger connection with our shared goals.
Be Specific in Your Feedback
Precision is the compass that guides us through the design process. Whilst it's easy to say something doesn't quite "click," specificity is key to unlocking meaningful improvements. Dive deep into the details, point out precisely what aspects resonate with you and which ones don't. Paint a vivid picture of your preferences, explaining why certain elements fall short or excel.
By providing clear direction, you empower the designer to refine their work with purpose and clarity, saving time and ensuring that every adjustment moves us closer to your vision.
Put It in Writing
In a world brimming with communication channels, clarity can sometimes feel like a distant oasis. That's why putting your feedback in writing is like creating a roadmap—it keeps us on track and minimises misunderstandings. Whether it's through a thoughtfully crafted email or an annotated PDF, written feedback serves as a tangible reference point for both parties.
Even after discussing changes over the phone or through chat, summarising them in writing ensures alignment and accountability. With a clear record of our discussions, we can navigate the design landscape with confidence and purpose.
*Adobe was kind enough to put together this article on how to annotate a PDF, just incase you don’t know how. Click me
Engage in Discussion
Dialogue is essential in collaboration, buzzing with ideas and insights. When you give feedback, it's more than just sharing thoughts — you're igniting a discussion that drives innovation. Seize this chance to delve into the design process, uncovering details and exploring possibilities together.
As we discuss your feedback, we can unearth hidden gems and uncover solutions that elevate the design to new heights. Your input is invaluable, and through open dialogue, we can sculpt a masterpiece that truly speaks to your vision.
Respect Each Other's Perspectives
In collaboration, every contribution adds richness and depth to the project. Whilst we may approach the design from different angles, it's our mutual respect that weaves them together into a harmonious whole. Embrace the diversity of perspectives, recognising that each viewpoint brings unique value to the table. As we navigate the twists and turns of the creative journey, let's do so with empathy and understanding. Your feedback guides the design, but ultimately, it's your vision that shines through.
By honouring each other's perspectives, we cultivate a spirit of cooperation that leads to a final product we can all be proud of.
With these principles as our guide, let's journey together towards creating a design that not only meets but surpasses your expectations, capturing your vision in every detail.
Let's Create Together
At The Other Hand, we have extensive knowledge of branding, whether that being helping the little guy out with their new brand or helping work alongside some of the biggest companies in the UK to roll-out and develop their brands.
Head to our portfolio to see our latest case studies.
If you think you’re ready to take that next step with your brand, big or small, give us a shout at hello@theotherhand.co.uk. Let’s start something new and embark on an exciting journey together!